![]() Owners say their favorite things about the previous-generation Highlander were (in descending order) the exterior styling, driving dynamics, visibility and safety, interior design, and engine/transmission. At the same time, they are less likely to agree that they like a vehicle that stands out from the crowd (64% vs. 56%), and they are significantly more likely to strongly agree that a first consideration when choosing a new vehicle is reliability (79% vs. Highlander owners are more likely to agree that their first consideration when choosing a vehicle is fuel economy (60% vs. 56% for the segment), so Toyota might wish to promote the SUV’s origins from a factory in Indiana. ![]() Power data shows that 44% of Highlander owners agree that they prefer to buy a vehicle from a domestic company (vs. Given Toyota’s stated desire to court Millennials, this suggests the company has plenty of marketing work to do. Just 17% of Highlander owners identify as members of Generation Y (vs. 56 years), and earns a median annual household income of $121,154 (vs. 56% for the segment), is 59 years of age (vs. When it comes to demographics, in comparison to the midsize SUV segment, 57% of previous-generation Highlander owners are male (vs. What Owners Say… - Find the best Toyota deals!īefore we discuss the results of our evaluation of the Toyota Highlander, it is helpful to understand who buys this midsize SUV, and what they like most and least about their vehicles. The most expensive was a Platinum Hybrid with all-wheel drive, priced at $51,745, including destination. The least expensive of them was an LE Hybrid with all-wheel drive, priced at $40,920, including the $1,120 destination charge. Power evaluated several different versions of the 2020 Highlander. The Highlander Hybrid is available with both front-wheel and all-wheel drive, and costs an extra $1,400 over the standard V6 engine.įor this review, J.D. ![]() For 2020, trim levels include L (gas only), LE, XLE, Limited, and Platinum. To assess Toyota’s success on these fronts, we traveled to San Antonio, Texas to spend a day driving multiple iterations of the new Highlander. Power data from the 2019 Automotive Performance, Execution, and Layout (APEAL) Study, Toyota also needed to resolve weaknesses reported by owners, chief among them the voice recognition technology, the navigation system, third-row seat space, and front-end styling. And third, Toyota wanted to make the 2020 Highlander Hybrid the most efficient vehicle in its segment.īased on J.D. Second, the company upgraded safety with its latest suite of advanced driving assistance systems (ADAS). In its quest to draw Generation X and Millennial family-types into showrooms to buy the redesigned 2020 Toyota Highlander, the automaker has improved the midsize three-row SUV in several ways.įirst, Toyota wanted the new 2020 Highlander to have a premium look and feel. Introduction - Find the best Toyota deals!
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